When you’re ready to launch your own massage therapy practice, it won’t matter how skilled, confident, and professional you are if no one knows you exist, where you’re located, what services you provide, or when you’re open! To reap the benefits of your hard work in massage school and celebrate the opening of your practice, there are several marketing DOs and DON’Ts you’ll want to follow.
There are lots of ways to secure the email addresses of your potential, new, and established clients. From offering an informative downloadable e-book about “The Benefits of Massage Therapy for Stress Relief” in exchange for the visitor’s email address to having a place to add their email address on the “Welcome to ABC Massage Therapy” form you’ll have your new customers fill out during their first visit to your practice, obtaining that email address will enable you to maintain ongoing communication with and offer specials to individuals who have already expressed an interest in your business.
DO send your list of email recipients engaging, well-written newsletters, interesting articles, and exclusive specials via their email. DO pick the day you’ll send out your emails so your customers can count on them being in their emails. DON’T send emails every day to the same customer. You’ll overwhelm them and bombard their email box, and they won’t have time to read all the great information you have included in the emails. Further., they may become so frustrated with seeing your emails every day that they decide to “unsubscribe” from your email list. In addition, DO have different email content for your different recipients: potential clients, regular customers, and clients you have only seen once or twice. A client who comes in once a week should not be offered the same special as someone who has never been to see you yet!
Enabling potential, current, and established clients the convenience of scheduling, canceling, or changing appointments via an email, a text message, and voice message ~ at any time of the day or night ~ not only demonstrates that you truly love what you do, but also relieves the stress they might feel if they suddenly have to cancel tomorrow mornings appointment or know they will be running 15 minutes late. Making the decision to invest in your practice by creating these accounts for your customers to access will be a huge convenience for them.
DO check your business voice mails, texts, and emails on a regular basis; however, DON’T respond to them at midnight or at 3 a.m. (unless you are prepared and willing to engage in a conversation with a client at that time of the morning). Simply providing your customers with the ability to leave a message for you 24/7 is enough.
An Impressive Internet Presence
Whether you’ve had your practice up and running for a week or 18 months, potential and established clients are going to Google your name and/or your services and location at some point. You’ll want a sharp and engaging website and a purposeful social media platform filled with quality, error-free blogs, informative articles, and industry info. If your tweets, LinkedIn profile, website, and Facebook postings are filled with any errors, personal info, or outdated specials, it will hurt your business. DO have a Facebook account just for your business; your clients don’t need to see you with a cocktail in your hand on the back of a yacht in Hawaii. DON’T write the content yourself; DO hire the services of a professional writer so that you can focus your time and energies on being in the moment with your clients.