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The Promising Job Outlook for Massage Therapy: A Career Path on the Rise

The Promising Job Outlook for Massage Therapy: A Career Path on the Rise

Young woman  having back massage.

In recent years, massage therapy has emerged as a prominent career choice for many individuals seeking a fulfilling and rewarding profession. With increasing awareness of the health benefits associated with massage therapy, the demand for skilled therapists has surged. This blog post delves into the job outlook for massage therapy, exploring the factors contributing to its growth, the potential career opportunities, and the reasons why now might be the perfect time to consider a career in this field.

The Growing Demand for Massage Therapists

One of the primary drivers behind the positive job outlook for massage therapy is the growing demand for these services. According to the U.S. Bureau of Labor Statistics (BLS), employment of massage therapists is projected to grow 32% from 2020 to 2030, a rate much faster than the average for all occupations. The BLS states, “Employment growth will occur as more people learn about the benefits of massage therapy. As more states establish licensing requirements and standards for massage therapists, the practice will be increasingly accepted as a form of treatment for a wide range of medical conditions”.

This significant increase is attributed to several key factors:

  1. Increased Awareness of Health Benefits: More people are recognizing the therapeutic benefits of massage, such as pain relief, stress reduction, and improved overall well-being. The American Massage Therapy Association (AMTA) notes, “Massage therapy has become an integral part of healthcare, with more hospitals and clinics offering massage therapy services to treat a variety of conditions” .
  2. Aging Population: As the population ages, there is a greater need for healthcare services that cater to older adults. Massage therapy is increasingly being integrated into comprehensive care plans for seniors to address issues like arthritis, joint pain, and muscle stiffness.
  3. Alternative Medicine Popularity: The rise in popularity of alternative and complementary medicine has contributed to the growth of massage therapy. Many individuals seek non-invasive, holistic approaches to health and wellness, making massage therapy a preferred choice.
  4. Corporate Wellness Programs: Many companies are now incorporating wellness programs to promote employee health and productivity. Massage therapy is often included in these programs, creating additional job opportunities for therapists. According to the AMTA, “Corporate wellness programs that include massage therapy have shown to reduce stress, increase productivity, and enhance overall employee satisfaction” .

Diverse Career Opportunities

The expanding demand for massage therapists has led to diverse career opportunities across various industries. Here are some of the most promising sectors for massage therapy professionals:

  1. Healthcare: Hospitals, clinics, and rehabilitation centers are increasingly incorporating massage therapy into their patient care plans. Therapists in these settings work alongside medical professionals to provide pain management and support for patients recovering from surgery or injury.
  2. Spas and Wellness Centers: Spas and wellness centers remain a significant source of employment for massage therapists. These establishments offer a range of massage services, including relaxation, deep tissue, and specialty massages, catering to clients seeking stress relief and rejuvenation.
  3. Sports and Fitness: Athletic organizations, sports teams, and fitness centers employ massage therapists to help athletes prevent injuries, enhance performance, and speed up recovery times. Sports massage therapy is a specialized field that focuses on the unique needs of athletes.
  4. Corporate and On-Site Services: Many companies hire massage therapists to provide on-site services for their employees. Corporate massage programs are designed to reduce workplace stress, improve employee morale, and enhance overall productivity.
  5. Private Practice: Some massage therapists choose to establish their private practice, offering personalized services to clients. This path provides flexibility and the potential for higher earnings, as therapists can set their rates and schedules.

Education and Certification

To embark on a career in massage therapy, aspiring therapists must complete a formal education program and obtain the necessary certifications. Most states in the U.S. require massage therapists to be licensed, which typically involves completing a state-approved training program and passing a certification exam. The BLS highlights, “As of 2021, most states regulate massage therapy and require practitioners to be licensed, which includes completing a postsecondary education program of 500 or more hours of study and experience” .

Benefits of a Career in Massage Therapy

Choosing a career in massage therapy offers numerous benefits, making it an attractive option for many individuals. Some of the key advantages include:

  1. Job Satisfaction: Massage therapists often report high levels of job satisfaction due to the positive impact they have on their clients’ lives. Helping people alleviate pain, reduce stress, and improve their overall health can be incredibly rewarding.
  2. Flexible Work Schedule: Many massage therapists enjoy the flexibility of setting their hours and working in various environments. Whether working in a spa, healthcare facility, or private practice, therapists can often choose a schedule that suits their lifestyle.
  3. Continued Learning: The field of massage therapy is constantly evolving, with new techniques and modalities emerging regularly. This provides therapists with opportunities for continued education and professional growth.
  4. Financial Potential: While earnings can vary based on location, experience, and work setting, massage therapists have the potential to earn a competitive salary according to the U.S. Bureau of Labor Statistics.


The job outlook for massage therapy is undeniably promising, driven by increasing demand for therapeutic services, a growing awareness of health benefits, and diverse career opportunities. As more people seek holistic approaches to health and wellness, the need for skilled massage therapists is expected to continue rising. For those passionate about helping others and interested in a dynamic and rewarding career, massage therapy offers a pathway filled with potential and fulfillment.

Whether you’re considering entering the field or looking to advance your career, now is an excellent time to explore the opportunities that massage therapy has to offer. With the right education and dedication, you can embark on a fulfilling journey that positively impacts both your life and the lives of those you serve.

For additional information on the Career / Job Outlook for Massage Therapy please contact our admissions team –


  1. U.S. Bureau of Labor Statistics, “Massage Therapists: Occupational Outlook Handbook,” accessed June 11, 2024, BLS.
  2. American Massage Therapy Association, “Massage Therapy Profession Fact Sheet,” accessed June 11, 2024, AMTA.
  3. American Massage Therapy Association, “Corporate Wellness Programs,” accessed June 11, 2024, AMTA.
  4. U.S. Bureau of Labor Statistics, “Massage Therapists: Occupational Outlook Handbook,” accessed June 11, 2024, BLS.
  5. U.S. Bureau of Labor Statistics, “Massage Therapists: Occupational Employment and Wages,” accessed June 11, 2024, BLS.



Marketing a Massage Therapy Practice.

Marketing a Massage Therapy Practice.

Massage Therapy - Massage Clinic - Massage TableMassage therapy is a growing industry that is becoming increasingly popular as people seek natural and holistic solutions to their health and wellness needs. However, with so many massage therapists out there, it can be difficult to stand out from the competition and attract new clients. Effective marketing techniques can help you to promote your massage therapy practice and grow your business. Here are some effective techniques to market a massage therapy practice.


  1. Define your target market: The first step in marketing your massage therapy practice is to define your target market. Who are your ideal clients? What are their needs, interests, and pain points? By understanding your target market, you can tailor your marketing messages and strategies to reach them more effectively.
  2. Build a professional website: A professional website is an essential tool for any massage therapist. Your website should be easy to navigate, visually appealing, and provide all the necessary information about your services, pricing, and contact details. You can also use your website to showcase your expertise by including a blog, testimonials from satisfied clients, and before-and-after photos.
  3. Utilize social media: Social media is a powerful tool for marketing a massage therapy practice. Platforms like Facebook, Instagram, and Twitter allow you to connect with potential clients and promote your services. Share updates, special offers, and photos of your work to engage with your followers and attract new clients.
  4. Offer referral discounts: Encourage your current clients to refer their friends and family by offering them a discount on their next appointment. Referrals are one of the most effective ways to attract new clients, and offering a discount is a great way to incentivize your clients to refer others.
  5. Create a loyalty program: A loyalty program is a great way to encourage repeat business from your existing clients. Offer incentives for clients who book multiple appointments, such as a free massage after a certain number of appointments.
  6. Attend local events: Attending local events such as health fairs, community events, and expos can be a great way to promote your massage therapy practice. Set up a booth or table to showcase your services and offer discounts to attendees.
  7. Offer gift certificates: Gift certificates are a great way to attract new clients and encourage repeat business from existing clients. Offer gift certificates for special occasions like birthdays and holidays, and make it easy for clients to purchase them online.
  8. Write a blog: A blog is a great way to establish yourself as an expert in your field and attract potential clients. Write about topics related to massage therapy, health, and wellness, and share your posts on social media and other platforms to reach a wider audience.
  9. Use email marketing: Collect email addresses from your clients and send them regular newsletters with updates, special offers, and information about your services. Email marketing can be a highly effective way to stay in touch with your clients and encourage repeat business.
  10. Network with other professionals: Networking with other professionals in the health and wellness industry, such as chiropractors and personal trainers, can be a great way to generate referrals and attract new clients.
  11. Host a workshop: Offer a workshop or class related to massage therapy or wellness. This can be a great way to attract new clients and establish yourself as an expert in your field.
  12. Offer free consultations: Offer free consultations to potential clients to help them understand your services and how they can benefit from them. This can be a great way to build trust and establish a relationship with new clients.
  13. Partner with local businesses: Partner with local businesses, such as gyms and health food stores, to offer discounts to their customers. This can be a great way to reach a wider audience and attract new clients.
  14. Use online directories: List your business on online directories, such as Yelp and Google My Business, to increase your online visibility. Make sure to include all the necessary information, such as your services, pricing, and contact details, and encourage satisfied clients to leave positive reviews.
  1. Offer mobile services: Offering mobile massage services can be a great way to attract clients who are unable to travel to your location. You can offer massages in clients’ homes or workplaces, providing convenience and flexibility.
  2. Create video content: Video content is becoming increasingly popular on social media, and can be a highly effective way to showcase your services and attract new clients. Consider creating short videos demonstrating different massage techniques or sharing information about the benefits of massage therapy.
  3. Participate in online forums: Participate in online forums and communities related to massage therapy and wellness. Offer helpful advice and information, and include a link to your website in your signature to attract potential clients.
  4. Create a referral network: Partner with other professionals in the health and wellness industry to create a referral network. This can be a great way to generate referrals and attract new clients who are interested in a holistic approach to health and wellness.
  5. Offer package deals: Offer package deals for clients who book multiple appointments or refer friends and family. This can be a great way to incentivize repeat business and generate new clients through referrals.
  6. Host a social media contest: Host a social media contest, such as a giveaway or photo contest, to engage with your followers and attract new clients. Encourage participants to share your contest with their friends and family for maximum exposure.

In conclusion, marketing a massage therapy practice requires a combination of traditional and digital marketing techniques. By defining your target market, building a professional website, utilizing social media, offering referral discounts and loyalty programs, attending local events, and partnering with other professionals in the industry, you can attract new clients and grow your business. It’s important to experiment with different marketing strategies and track your results to determine what works best for your massage therapy practice. With a solid marketing plan in place, you can build a successful and thriving massage therapy business.

For more information about beginning your massage therapy career contact our massage school admissions department.

Importance of Self-care as a Massage Therapist

Importance of Self-care as a Massage Therapist

Massage therapy self-careAs a massage therapist, you spend your days helping others relax, de-stress, and ease their physical pain. However, in order to be an effective and healthy massage therapist, it’s important to prioritize your own self-care.

Self-care is not a luxury or indulgence; it’s an essential part of your job. Taking care of yourself physically, mentally, and emotionally will not only benefit you, but also your clients. Here are some reasons why self-care is so important for massage therapists:

  1. Preventing Burnout: Massage therapy can be physically demanding and emotionally draining. Without proper self-care, you may experience burnout, which can lead to exhaustion, apathy, and even physical illness. Taking breaks, getting enough sleep, and engaging in stress-relieving activities can help prevent burnout.
  2. Maintaining Physical Health: As a massage therapist, your body is your tool. If you don’t take care of it, you risk injury or chronic pain. Regular exercise, stretching, and maintaining good posture can help keep your body strong and healthy.
  3. Reducing Stress: Stress is a common issue for massage therapists, who may carry their clients’ emotions and physical tension with them. Engaging in activities that help you relax, such as meditation or yoga, can help you manage stress and improve your overall well-being.
  4. Enhancing Emotional Resilience: In addition to physical demands, massage therapy can also be emotionally taxing. You may encounter clients with difficult emotional issues, or simply feel drained by the constant emotional energy required for your work. Engaging in self-care activities such as journaling or talking to a therapist can help you build emotional resilience and stay balanced.
  5. Modeling Healthy Behaviors: As a healthcare provider, you are a role model for your clients. If you prioritize self-care and demonstrate healthy behaviors, your clients are more likely to do the same. This can lead to better health outcomes for both you and your clients.

So, what does self-care look like for a massage therapist? Here are some ideas:

  1. Schedule Regular Breaks: Take time between clients to stretch, rest, or engage in a relaxing activity.
  2. Maintain a Healthy Lifestyle: Exercise regularly, eat nutritious foods, and get enough sleep.
  3. Engage in Stress-Relieving Activities: Meditate, practice yoga, or take a relaxing bath.
  4. Seek Support: Talk to a therapist, join a support group, or find a mentor to help you manage the emotional demands of your work.
  5. Practice Self-Compassion: Remember that taking care of yourself is not selfish; it’s necessary. Treat yourself with kindness and understanding.

In conclusion, self-care is an essential part of being a successful and healthy massage therapist. By prioritizing your own well-being, you not only benefit yourself but also your clients. So, take the time to care for yourself – you deserve it!

Learn more about becoming a massage therapist and our massage school today!