Massage therapy is a growing industry that is becoming increasingly popular as people seek natural and holistic solutions to their health and wellness needs. However, with so many massage therapists out there, it can be difficult to stand out from the competition and attract new clients. Effective marketing techniques can help you to promote your massage therapy practice and grow your business. Here are some effective techniques to market a massage therapy practice.
- Define your target market: The first step in marketing your massage therapy practice is to define your target market. Who are your ideal clients? What are their needs, interests, and pain points? By understanding your target market, you can tailor your marketing messages and strategies to reach them more effectively.
- Build a professional website: A professional website is an essential tool for any massage therapist. Your website should be easy to navigate, visually appealing, and provide all the necessary information about your services, pricing, and contact details. You can also use your website to showcase your expertise by including a blog, testimonials from satisfied clients, and before-and-after photos.
- Utilize social media: Social media is a powerful tool for marketing a massage therapy practice. Platforms like Facebook, Instagram, and Twitter allow you to connect with potential clients and promote your services. Share updates, special offers, and photos of your work to engage with your followers and attract new clients.
- Offer referral discounts: Encourage your current clients to refer their friends and family by offering them a discount on their next appointment. Referrals are one of the most effective ways to attract new clients, and offering a discount is a great way to incentivize your clients to refer others.
- Create a loyalty program: A loyalty program is a great way to encourage repeat business from your existing clients. Offer incentives for clients who book multiple appointments, such as a free massage after a certain number of appointments.
- Attend local events: Attending local events such as health fairs, community events, and expos can be a great way to promote your massage therapy practice. Set up a booth or table to showcase your services and offer discounts to attendees.
- Offer gift certificates: Gift certificates are a great way to attract new clients and encourage repeat business from existing clients. Offer gift certificates for special occasions like birthdays and holidays, and make it easy for clients to purchase them online.
- Write a blog: A blog is a great way to establish yourself as an expert in your field and attract potential clients. Write about topics related to massage therapy, health, and wellness, and share your posts on social media and other platforms to reach a wider audience.
- Use email marketing: Collect email addresses from your clients and send them regular newsletters with updates, special offers, and information about your services. Email marketing can be a highly effective way to stay in touch with your clients and encourage repeat business.
- Network with other professionals: Networking with other professionals in the health and wellness industry, such as chiropractors and personal trainers, can be a great way to generate referrals and attract new clients.
- Host a workshop: Offer a workshop or class related to massage therapy or wellness. This can be a great way to attract new clients and establish yourself as an expert in your field.
- Offer free consultations: Offer free consultations to potential clients to help them understand your services and how they can benefit from them. This can be a great way to build trust and establish a relationship with new clients.
- Partner with local businesses: Partner with local businesses, such as gyms and health food stores, to offer discounts to their customers. This can be a great way to reach a wider audience and attract new clients.
- Use online directories: List your business on online directories, such as Yelp and Google My Business, to increase your online visibility. Make sure to include all the necessary information, such as your services, pricing, and contact details, and encourage satisfied clients to leave positive reviews.
- Offer mobile services: Offering mobile massage services can be a great way to attract clients who are unable to travel to your location. You can offer massages in clients’ homes or workplaces, providing convenience and flexibility.
- Create video content: Video content is becoming increasingly popular on social media, and can be a highly effective way to showcase your services and attract new clients. Consider creating short videos demonstrating different massage techniques or sharing information about the benefits of massage therapy.
- Participate in online forums: Participate in online forums and communities related to massage therapy and wellness. Offer helpful advice and information, and include a link to your website in your signature to attract potential clients.
- Create a referral network: Partner with other professionals in the health and wellness industry to create a referral network. This can be a great way to generate referrals and attract new clients who are interested in a holistic approach to health and wellness.
- Offer package deals: Offer package deals for clients who book multiple appointments or refer friends and family. This can be a great way to incentivize repeat business and generate new clients through referrals.
- Host a social media contest: Host a social media contest, such as a giveaway or photo contest, to engage with your followers and attract new clients. Encourage participants to share your contest with their friends and family for maximum exposure.
In conclusion, marketing a massage therapy practice requires a combination of traditional and digital marketing techniques. By defining your target market, building a professional website, utilizing social media, offering referral discounts and loyalty programs, attending local events, and partnering with other professionals in the industry, you can attract new clients and grow your business. It’s important to experiment with different marketing strategies and track your results to determine what works best for your massage therapy practice. With a solid marketing plan in place, you can build a successful and thriving massage therapy business.
For more information about beginning your massage therapy career contact our massage school admissions department.
5 Tips to Starting a New Exercise Routine
5 Tips to Starting a New Exercise Routine
If you are in the health industry, you appreciate the value of maintaining a healthy lifestyle. Key among this is regular exercise. Regular spring exercises, in particular, ensure that the body remains motivated and fit for the season. There is no substitute for the feeling of being fit and in control. Even though the rewards are enviable, achieving them takes a lot of time, effort and patience – particularly during the early stages. Unfortunately, not everyone is blessed with these virtues. So, how do you poise yourself to have the best possible start to a new exercise routine?
The best way to go about it is to develop a plan that gets you moving gradually but surely. Remember that the body will experience unfamiliar and strenuous tensions and contractions. Therefore, it is important that the plan accommodates a recuperation procedure such as massage therapy. The following tips will ease you into your new exercise routine.
- Start from a low point and make gradual increments
A cautious start with slow progression will ensure that you do not over-strain the body leading to injury or excessive fatigue during spring exercises. Walking for several minutes is a great option to start and you can also incorporate it as part of your warm-up.
- Set uninterrupted timelines
You have to schedule your workout sessions to achieve maximum impact. Having regular timelines when you exercise creates a healthy loop that allows the body to recover and be ready for the next set of spring exercises. Failure to allocate a specific time will also leave you procrastinating – and we know how that ends.
- Have fun
Enjoying the exercise sessions ensures that your mind gets livened up and the workouts don’t feel like a chore. Ideally, join a group that encourages you or engage a personal trainer that optimizes your sessions. If you love music then select a playlist that you consider lively to keep you going.
- Eat healthily
It is great to accompany the exercises with a balanced diet. Start switching from junks to wholesome foods gradually. This will enable you to reach your objectives much quicker.
- Stay hydrated
Water should be available all through the time as you work out. You should hydrate frequently to replace the water your body will be losing through sweating.
Healthy living is a hot lifestyle trend. People are continually looking for ways to stay fit and healthy. Massage therapy is therefore a big opportunity – particularly in helping ease people into spring exercises. If you wish to incorporate additional training to your resume, massage therapy is the way to go. Not only is it fulfilling to help people achieve healthy living, it is also a marketable course that will boost your resume. At Northwest Academy will learn anatomy and physiology, kinesiology, massage theories and practices, pathology, first aid and CPR that will equip you to be a massage therapist. Contact us today for more details.
Tips For Choosing The Best Seattle Massage School
Have you stopped to ask yourself why a healing method that has been used for over 4000 years is now getting popular? Perhaps it’s because people are finally respecting this old healing method. Today, medically modeled massage is one of the fastest growing fields in the massage profession. Whether you have a desire for offering relaxation massages or you are passionate about assisting your patients with injuries or specific conditions, your education and experience from Seattle Massage Schools will help you succeed in your career.
4 Tips on How to Choose the Right Seattle Massage School
There are numerous Seattle Massage Schools and finding the right one can be an overwhelming process. It’s hard to choose a massage school that can provide you with the best training. Ideally, you need a Seattle massage school that:
- Has small classes: You should only consider Seattle massage schools that have the smallest classes. Small classes will help you get the one on one attention you deserve which is essential for you to succeed in this career path.
- Flexible class schedule: Life is often busy for most people, especially if you’re juggling between work and family. Therefore, you need a Seattle massage training program that can design a massage program to fit your lifestyle and schedule.
- Experienced faculty: Ensure that the Seattle massage therapy school you choose consists of licensed massage therapists, chiropractors, kinesiologists, naturopathic physicians, and physical therapists.
- Research or evidence-based curriculum: According to the Massage Therapy Foundation, massage therapists should have the necessary skills and knowledge to assess the available research and make effective clinical decisions. This can only be possible by choosing a Seattle massage school that has developed its curriculum around both theories and practices that are evidence-based. Additionally, the institution you choose should also utilize different classroom assessments.
More and more patients and physicians are realizing that medically based massage isn’t just an alternative treatment but a necessary one. What’s more, many insurance companies are now paying for medically modeled massages that have been prescribed by doctors for different ailments such as falls, work-related injuries, sports activities, auto accident injuries, and diseases.
Consider a Second Career in Massage Therapy
Psychologists agree that loving what you do is necessary to achieve job satisfaction. Therefore, if your current job is very demanding, you should consider a career change. Among all health care careers, the U.S. News has ranked massage therapist as the fourth best in terms of job prospects, salary, and work-life balance. Follow the above tips to find the best Seattle massage therapy schools. If you have any questions, visit Northwest Academy or call a helpful academic adviser at 206-932-5950 today.
Easy Spring Exercises for Summer Preparation
With winter’s end looming near, the thoughts of many are turning to shorts and bikini season. After months of thick, shapeless sweaters and holiday indulgence, your clients are probably looking for simple spring exercises to shed extra pounds and firm up neglected muscles. Offer these easy spring exercises to help your client achieve a their beach-ready body.
Before starting any workout plan or routine, have your client check with their primary physician to make sure they are healthy enough.
The effectiveness of any exercise routine depends on commitment and consistency. Even light, low-intensity workouts can have a significant impact on general health and physical appearance, if done on a regular basis. Workouts should be done at least 3 times per week. For faster results, do spring exercises up to five times per week.
Most fitness experts suggest 30-60 minutes of vigorous activity each day. Those who can’t commit to a large block of time will still see benefits with a series of 10-15 minute workouts.
- Always start with a light warm-up, like jogging in place.
- Fat-burning aerobic activities are just as important as muscle-toning moves.
- Start off easy. Weight and repetitions can always be added later. Don’t overdo it!
- Finish your spring exercises with some easy stretches.
- You can’t out-exercise a bad diet. Caution clients to limit calories for ultimate results.
- Hydration is important. Health experts suggest at least 64 ounces of water each day.
Easy Spring Exercises
A beach-ready body has toned arms, legs, buttocks, and a strong core. These simple moves can add some perk to your clients’ spring exercises. All of these easy spring exercises can be done without special equipment.
Burpees are a wonder exercise. There are variations for every fitness level. When done correctly, Burpees hit almost every major muscle group in the body, but are especially good for the quads, abs, and shoulders. They also increase heart rate to aerobic levels when done quickly.
- Lunges and Squats
Sleek, muscular leg and gluteal muscles are the best accessories for summer outfits. Lunges and squats sculpt and strengthen the quadriceps, gluteus maximus, and hamstrings. Add in some weighted arm motions to increase heart rate to fat burning levels.
Bicep and triceps curls focus on two out of three major muscle groups in the arm. The triceps sit at the back of the arm and can become loose, flabby, and unattractive from disuse. Curls with hand weights, or using a machine at the gym, can reduce unflattering pockets of cellulite.
One simple spring exercise that is guaranteed to challenge is the plank. Planks can sculpt abs without a single crunch or sit-up. They also work the glutes, back, and chest for an all-over toning session. This move can be easily modified to avoid pressure on injured body parts.
Bridges target gluteal muscles, where stubborn pockets of fat can be hard to shape up. They also strengthen the hamstring muscles in the back of the leg for a smoother looking limb.
The number of sets and repetitions depends on current physical condition. Those who are just starting their fitness journey should shoot for one set of 15 repetitions of each move (hold plank for 15 seconds), and add sets as strength increases. Those who are more active should add 3 to 4 sets of 15 repetitions to their regular spring exercises.
Help your client achieve their best summer body. Get them started with these easy spring exercises today, and they will be sure to thank you in a few weeks!
8 Tips to Ensure a Motivated and Productive Spring
Spring has sprung! With the nice weather, it may be tempting to run outside and enjoy the spring weather. Now is the time to rejuvenate your career. Here are eight spring tips to stay motivated and productive this season.
You made it through Q1 but how did you do? Whether you have an official quarterly review or you are performing a self-evaluation, it’s important to look back and reflect. What were your accomplishments? What did you struggle with? And most importantly…what did you learn?
Consider not only your career but also your personal life as well, they often correlate with your overall state of well-being.
2. Start an Exercise Routine
Take advantage of the beautiful weather and get outside. Create a workout schedule and hang it up in your home. Switch up your routine to stay in shape and motivated. Click here to learn how to build your own workout routine.
3. Refresh Your Style
What better time to upgrade your style than in the spring? Clean up your work wardrobe and change your hairstyle to feel refreshed and new.
4. Create New Challenges
Challenge yourself to get out of a your rut. Work to expand your career skills by taking a class or seminar. Learning a new skill can motivate you this spring to push your career to the next level.
Healthcare professionals can significantly benefit from broadening their skill set. Massage therapy can be applied to a wide range of career paths including nursing, physical therapy, yoga or palates instructing.
5. Spring Clean
Spring cleaning is not just for your home! It’s reported that productivity can rise by 5% with a clean working environment. Whether you work in an office, cubicle or unconventional workspace, take some time to clean your space.
Pitch the trash, organize your files and wipe down those areas that get dusty. You will feel refreshed and ready to tackle your new projects.
6. Revisit Your Resolution
You are a few months into the year, how are you doing with your New Year’s Resolution? Take some time to revisit your resolution and monitor your progress. You may even need to alter your goals to fit your new plans.
7. Make a List of Goals
Make a list of three to five goals you would like to accomplish during the rest of the year. These can be based on your New Year’s resolution or something that has developed since. Your goals should be S.M.A.R.T. – Specific, Measurable, Attainable, Relevant, Timely.
A great example of a S.M.A.R.T. goal would be: Complete a massage therapy program and receive a certification by the end of the year.
8. Plan your Next Vacation
What is more motivated than working towards a vacation. American workers took 16.2 days of vacation in 2015, nearly one full week less time off than in the year 2000. Take some time this spring to plan your summer vacation. Print some photos to hang up so you can stay motivated throughout the day.
Are you ready for spring? Take these spring tips and set yourself up for a successful year. Start your Spring on the right foot by enrolling into a personalized massage therapy program, contact us today.
5 Important Questions to Ask Every New Massage Therapy Client
Successful massage therapy begins before your massage therapy client touches the table. A pretreatment client interview will help set expectations, increase the effectiveness of your treatment, and relieve any anxiety on the client’s part.
- When clients schedule a first appointment, let them know that you will be conducting a short interview before treatment begins. Ask them to make a list of any questions or concerns and bring it with them.
- Provide a pre-interview questionnaire. Your questions should focus on general health conditions and medical history.
- Have a private space to conduct interviews. Your massage client will be more willing to share personal information.
- Be ready to probe for details. Some clients need to be encouraged to share information about their health.
- Give the client some general information on your practice before you start asking questions. This is especially important for first time massage clients who don’t know what to expect.
A successful therapist-client relationship is based on trust. The client has to believe that you will relieve their pain. Build trust with your client by using active listening skills.
- What is your experience with professional massage therapy? Find out if your client has ever visited a massage therapist. Ask what they liked and didn’t like about it. If they haven’t, ask them what made them decide to come see you. This is a great time to determine and manage expectations.
- How does your pain affect your daily activities? While pain may be a deciding factor, many clients only seek treatment when their pain starts to limit their abilities. Find out what your massage therapy client wants to see happen in their bodies. Use that as a reference point throughout the treatment process.
Finding the Source
Pain or stress relief is the goal of most massage clients. People with long-term, chronic pain issues may have trouble pinpointing the source. Help them guide you with open-ended questions.
- Where does it hurt? Ask the massage therapy client to physically point out problem areas on their bodies. Ask what it feels like. Do the muscles feel tight and sore? Is it more of a stabbing, radiating pain? Offer descriptive words (hot, sore, numb, tingling) to help the client express themselves.
- What do you do for a living? Ask them about their job. Talk about how they sit, stand, or move. Do they take regular breaks? Do they have access to ergonomically correct seating or tools? Ask about sports and hobbies as well. Knowing what muscles they depend on regularly lets you know what major muscle groups to focus on.
Discovering Treatment Options
Every massage therapy client is different. Ask searching questions to tailor your techniques to their specific needs.
What do you do to address the pain? Ask about exercises, self-massage practices, use of heat or ice, or other methods they use for relief. This will help you develop a long-term treatment plan that corrects underlying structural issues. It will also help you decide what techniques you can use for maximum relief.
At the end of the interview, give your client some time to ask questions. Answer them thoroughly and truthfully.
The client interview is an essential part of creating customized treatment plans for your clients. It is also an ideal time to educate them. Asking the right questions before massage begins brings better results and more client satisfaction.
Attending Massage School as a Healthcare Professional; 8 Questions to Ask
Massage therapy is a great additional service for any healthcare provider including; physical therapists, yoga instructors, fitness trainers, or holistic practitioners. Thinking about adding licensed massage therapist to your list of qualifications? Here are eight questions to ask yourself.
Business and Career Value
- Do I need help with networking? Massage therapists are a diverse group. The contacts you make will introduce you to new clients and opportunities.
- Would this service bring people back? Independent practices live and die by repeat business.
- Is your field slightly crowded? An extra certification helps you outshine the competition.
- Can massage therapy really help my clients? Think of the ways increasing blood flow and reducing stress can benefit your regulars.
- How will studying massage improve my understanding of the therapy process? Massage school curriculum includes comprehensive studies in anatomy and physiology. How can that information improve what you do?
- When could I start using what I learn?.
- Do you need to make any changes to your workspace or procedures? Portable massage tables are easy to store and can fit almost anywhere!
- How does massage improve your existing programs and techniques?
Finally, ask yourself, do I have the time? This is a serious course of study. Calculate your time to get the most out of your studies.
Massage has many proven health benefits. As a licensed massage therapist, you can use these benefits to improve the efficiency of your existing services, help your clients feel better, and increase your bottom line.
Contact us today to learn more about our massage therapy programs!
Evaluating Massage School Cost
When evaluating massage school cost at a leading massage school or any college, you may calculate the costs of college through the typical “Room & Board” or “Per Credit Hour” cost advertised by colleges throughout America. However, a bulk of your massage school costs may not often be associated with the advertised price of your massage school education. Massage school, like life, can add up in many ways unseen, unexpected, and sadly, unplanned for. Knowing what the costs can be and strategizing how to limit them are vital skills any college student can and should learn.
What Are Some Examples of Hidden Costs Not Advertised in the Price of a Massage School Education?
- If you ever get in a bind financially and you have to use a credit card for your school fees, the interest payments are added costs. They could range from 3% – 30%. You could be paying for an extra semester or two alone just in interest payments.
- Some colleges and universities charge extra fees for extra services. Find out if your massage school has any added-on fees for services that you want or need. These could include health center fees, athletic center fees, student activity fees, graduation fees, academic transcript fees, etc.
- Books and media can be one of the largest added costs. There will be required texts, but you will also have recommended texts that are used to enhance your knowledge of the material.
- Technology can be as pricey as you want or need it to be. Do you need a new desktop, laptop or tablet? Do you need a more advanced phone? Do you need to purchase a software package such as Microsoft Office?
- If you drive a long distance to massage school, gas, tolls, auto insurance, general wear and tear on the automobile, and parking can all add up.
- It’s no surprise to anyone who has lived life in a dormitory that the staples of the college cuisine are ramen noodles, microwave popcorn, and pizza. If you buy one pizza per week, it can add up to $2000 in pizza costs over a four-year education.
- Outfitting a apartment or dorm room can be expensive when you add up the costs of televisions, bedding, cable or satellite fees, lamps, linens, posters, waste baskets, toiletries, hygiene, bulletin boards, and the rest.
How Can You Save Money and Still Get a Great Massage School Education?
- Go local! – One of the major ways you can save on any school is to attend a school in your area. Not only are toy helping the local economy, but you can save on full-time parking costs, dormitory costs, eating on campus, eating out daily, laundry service, mailing expenses, etc. Going local may be the best way to save the most money on college expenses.
- You may be able to rent or trade texts on campus or online, depending on the course, your region, and the site. Trading, borrowing, or buying used may be the way to save hundreds of dollars on books.
- Take advantage of student discounts such as specials on computers, software packages, and other technologies.
It has been estimated that students spend $250 to $500 per month on costs not directly associated with the advertised price of the school. Staying local can not only assist you in saving money, it can also help you stay focused. Being away from home for an extended period of time can be hard on the psyche and the emotions, as well as time consuming dealing with the everyday demands of dormitory life. Staying local can be a key factor in maintaining a focus that will make you a success.
Bookkeeping & Taxes in Massage
The dreams of owning your own business are layered with the benefits of doing so: making your own schedule, doing something you love, being your own boss, leaving the time clock and name badge to the annals of history. You may not, however, be prepared for the required work that must be done as owner or co-owner of a business.
If you purposely or accidentally neglect massage therapy bookkeeping requirements, you may have to pay for it later. It is better to be prepared, organized, and aligned with both state and federal requirements for entrepreneurs so that you can focus even more of your energies on the mission of your massage therapy business.
Tips for Massage Therapy Bookkeeping and Tax Requirements as an Independent Massage Therapist
- Get educated, knowledgeable, and licensed in the field. There are great massage therapy programs available to you wherever you are located. To be in compliance in most states, you will have to provide licensure. A good massage therapy program will also give instruction about how to run a business, how to file with the state revenue departments and the IRS, and how to keep the paperwork under control.
- Taxes – Taxes can be the bane of any business owner, yet they are mandatory. It is best to have a system that works for you. While some massage therapists may choose to do their own personal taxes or quarterly business taxes, many also contract with a licensed tax professional. There are books and online courses available for learning the process of taxation, but as other therapists therapists for advice.
- Keep accurate and precise financial records – The key to efficiency in massage therapy bookkeeping is routine. Figure out a system that works for you on a daily basis and then keep it. Having accurate, precise records of your business expenses, appointments/sessions, and income will save you both time and money when the records are needed. Whether you are using a computer-based system, cloud-based system, or file folder system, keep it organized. Poor record keeping inevitably leads to lost time, and as a small business owner, time has financial value.
- Keep thorough records – No one ever wants to be a part of a legal suit, but it can happen. Medical and health services professionals are often called as trusted witnesses for a variety of legal suits. When this happens, you want to have records that explains the specific reasons each patient was treated, the ailment or reason for their making the appointment, and the level of comfort after.
- Estimate monthly expenses – One of the basic demands of owning a business is estimating your projected expenses so that you can create a reasonable, reliable budget. Many business owners estimate both monthly and annually, adjusting based upon need.
- Familiarize yourself with accounting software – If you do decide to save on the cost of hiring a tax professional, you will need to look at various accounting software packages that keep your massage therapy bookkeeping accurate and documented. The good news is that you have many options. QuickBooks, Sage, and FreshBooks are three of the leaders, but there are others that may work best for you, depending on your need and level of detail.
You’re going into business, in part, for financial reasons. You want your own work to result in your own profit. To make this dream real, you have to be concerned with implementing organization and accuracy in your massage therapy bookkeeping from the first time you turn the sign in the window to say “We’re Open.”
8 Tips to Ensure a Successful Massage Career
A massage career is rewarding if you enjoy helping people. As a massage therapist you work closely with patients to relieve stress and pain in muscles, bones and joints. You will work with clients of all sizes, shapes and in different physical conditions. Your knowledge, technical skills and ultimately your touch can help them heal.
A massage therapist is also a healthcare provider working with patients who have different needs. Your patients may be referred by doctors or through other connections.
Here are a few suggestions for a successful massage career practice
- You are doing this physically intensive job because you want to make a difference in the lives of your clients. Adjust your expectations when you start out and concentrate on learning as much as you can even after receiving your certifications and license. Continue to study anatomy and physiology as it relates to your work.
- Get to know your clients personally and show that you care about them. Concentrate on what the client has to say. You should know everything about their current health and medical history to determine what type of massage will be most beneficial for them.
- Understand how your patients will respond to your touch. Ask questions as you work and explain to your clients what you are doing during the massage. You may make suggestions for special exercises for them to do at home to relieve pain and aches.
- Developing a good professional relationship with your clients will bring in repeat business. They will also recommend your services to friends.
- Consider specializing in a type of massage. You may want to work at a spa that offers stress relief therapy. You may prefer to work at a health club or exclusively with athletes. Experience different environments early in your massage career to determine what you like best.
- Expand your massage career if you can by offering different styles of bodywork therapy. This can include hot stones, Ayurvedic, holistic and other therapies.
- Remember to be patient. It takes time to build a personal practice with a massage career.
- Don’t let yourself burn out physically or mentally. This is a very physically demanding profession and you have to keep yourself in good shape while helping others.
The Northwest Academy for the Healing Arts offers several massage therapy programs for a massage career including continuing education.
Learn more about our massage schools here!
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